Happy 2nd Birthday Amazon Light
Tomorrow (July 15th) is the Second Anniversary of Amazon Light. Two years ago, I made the site public, as part of a larger launch of proof-of-concept apps. The next day, Amazon announced their Webservices Platform. Over the course of the following week, traffic to the site grew exponentially, even attracting unwanted attention from Google's Legal department (I had to change the look - it was too Googly). For a while it was at the top of DayPop and Blogdex, but the part that always made me proudest was when people pointed to it as a concrete example, saying "that's
what you can do with webservices".
I've never really shared the performance stats for Amazon Light before, in part because it's considered rude by some, in part because I discovered that a number of people were convinced I was making tens of thousands of dollars a month with this (I'm not) - why would I want to burst their bubble ;) From what I can tell, Amazon Light is a "high-average" site. Not in the same league as the top earners, but somewhere in the top 80% - but that's really educated guesswork. Also, at this stage, I'm more comfortable with sharing some numbers, so here you go.
Some basic stats on Amazon Light, based on numbers provided by Amazon (cumulative, over the past two years):
Total recorded click-thrus: 87,832
Total number of orders placed: 8,975
Total Revenue (for Amazon): $124,620.00
No - I did not earn $124,620.00 - that's what Amazon grossed based on my traffic (over the past 2 years). I earned a percentage of that, varying depending on item, in my case, averaging about 8%. And No, this does not take into account earnings made through Amazon.co.uk, Amazon.de, nor Amazon.co.jp. It is a very nice sum, which I whole-heartedly appreciate, but certainly not enough to retire on.
Most expensive item purchased (earlier this year): A Sharp LC-37HV4U 37" AQUOS LCD Flat-Panel HDTV-Ready TV at $4,199.94
Largest quantity order: 245 copies of Worth the Fighting for: A Memoir, the John McCain memoir, in late 2002.
Amazon Light (the site) is a little creaky (nonstandard, ugly HTML, un-scalable), and I've made a few new versions (v2, v3, uk, de, jp), but nothing performs like the original, not even close.
I have a few ideas for some further projects, and am tinkering with some new Amazon Webservices beta program projects, please drop a comment if you have any ideas/ suggestions/ critiques.
And lastly, a heartfelt thank-you to everyone who has ever used, linked to, or visited Amazon Light.
7.14.2004 @ 12:54 |