Hulk: A Massive Green Wave of Merchandise

Last week, I was walking through my local grocery store, and out of the corner of my eye, I saw a box of Hulk Nilla Wafers. I laughed out loud - what product could sound so un-Hulk-like? A small wafer called "'Nilla" that's best when dipped into Milk? Curious about what other marketing/merchandising deals had been put together for the upcoming Hulk Movie (opens June 20, 2003), I found out that there was a virtual green tidal wave of stuff either endorsed by, licensed by, featured by, or associated with Universal Pictures "Hulk" movie. The following list of 180+ products and brands is just what I could find in one day online, and reflects merchandise solely for the new movie (and Hulk franchise), and does not include the past few decades of other Hulk merchandise related to the comic book and TV Show.

I found that Marvel Enterprises, Inc., and Universal Studios Consumer Products Group have lined up over 300 Licensees. Online marketing has already been in high gear, some three weeks before the movie starts, even will be overtaken by the Hulk on June 16th.

Hold on tight, and get out your Hulk Mastercard, and let's dive into the sea of green products (or you can sit back and wath the Hulk Special on Home Shopping Network at 10pm June 20th):

Destinations and Attire/Accessories

There are a couple of large products, including a themed Rollercoaster at Universal Studios. Of course you can drive there in your Dodge Caravan . Pack a lunch for your new Lunchbox (2,3). And to be sure one is dressed for the occasion, we have Underoos, Underwear, T-Shirts, Socks, Shoes, Wallet, FM Radio watch, or choose from these other watches (2,3,4,5,6,7)

To be sure you're able to rage like the Hulk, there are Boxing Gloves, Hulk Hands, Inflatable Chest, Dress-up Muscles, a Communicator, Mask, (or Mask with voice changer), and for the wee ones, Infant Hulk Costume.

Beverages, Snacks, Food

For breakfast, you likely had Post Hulk Limited Edition Cereal with Marshmallows. Now that it's mid-day, what to drink with your snack of BBQ, Dill Pickle and Ketchup flavored Hulk Potato Chips, well, there's Milk, or BellyWasher Green Smash Vitamin C Fruit Drink, or a Mountain Dew, Code Red or Sierra Mist. If it's a warm day, you can enjoy Popsicles or Hulk Ice Pops. Hope you brought your sweet tooth, since we have Lollipops, Hulk Cotton Candy, Sour Gummies, Chocolate Bars and Snerdles. Or for those Meat-friendly folks on the Atkins diet, you can choose from any one of 45 Pemmican Meat Products, and even get a chance to win a Bowflex Ultimate Home Gym or HULK workout gear sweat outfit.

Hershey's has pulled out the stops for their brands, including Green Chocolate Syrup, Green Twizzlers, Green Jolly Ranchers "Gummies", Bubble Yum Hulk Giant Green Gumballs, Hershey's Kisses, York Peppermint patties, Reese's Miniature (?) Peanut Butter Cups. You can even enter to win a Hershey's Hulked-up Hummer H-1.

Where to buy these fine products? Why, 7-Eleven has teamed up with the Hulk, Mountain Dew and Oscar Mayer to bring us Color-change Slurpee cups, Super Big Gulp cups, 52-ounce X-Treme Gulp mug, Big Eats Deli Colossal Club Sandwich, Big Bite all-beef Oscar-Mayer hot dog, Green Apple Pull n Peel, Hulk Power Pops, Candy Bobble Figure, and Hulk Wrist Slingers Gum.

Jell-O is doing their part by debuting JELL-O HULK OREO Pudding Snacks and Jell-O HULK Instant Green Vanilla Pudding.

Nabisco won't be outdone. They provide us with Hulk Oreos, Nilla Wafers, "Big" Cheese Nips, Ritz Crackers, Ritz Bits, Ritz Bits Sandwiches, and Ritz Bits Peanut Butter Sandwiches.

Con Agra Foods goes a step better with, a site dedicated to the American Traditions of the Hulk and outdoor cooking. They bring to bat big brands like Manwich, Chef Boyardee, VanCamp's Beanee Weanees, VanCamp's Beans, Hunt's Ketchup, Hunt's BBQ Sauce, Gulden's Mustard, PAM No-Stick Cooking Spray, Armour Hot Dogs, Eckrich Smoked Sausage Links and Franks, Inland Valley Frozen Potatoes, Butterball Fresh Chicken and Whole Roasters, and Banquet (Homestyle Bakes NOT INCLUDED).

Even Slim Jim is in the mix, with a Hulk-sized canister and meat stick -- the longest Slim Jim meat stick on the market.

You will need something to carry and store all these foods, and Glad can help out with Sandwich Bags, Zipper Sandwich Bags, GladWare, Clingwrap, or Trash Bags.

If you need to feel healthy after a meal of Cotton Candy, maybe a Sundown Kids Gummy Multivitamin will help.

Toys, Knicknacks and Things

Students needing supplies might look up the Hulk Ringtones for their Nokia Phones, Keychain, Stationery Set, Pen Set, and Folder/Portfolio (or the lighted options - a light-up Pen or light-up Keychain.

Of course, school is out for the summer, and there's Swimming fun to be had, right? Well, you're all set with a Hulk "Splash Set" Pool toys, Swim Goggles, Swim Fins/Mask/Squirting Gloves, Floaties (Water Wings), Swim Ring, Kick Board and a Hulk Beach Towel.

That swimming will likely make you hungry again. You've already loaded up on supplies, but what shall you eat them with? How about a Hulk Dinnerware set, Shotglass set, Popcorn Tub, Beer Stein, Sports bottle, or a Cookie Jar?

Of course there are the required Action Figures; from Large Hulk to Small and more (3,4,5,6,7,8,9,10,11,12,13,14,15)

For the Toy Fan, there's no limit - You've got a Hulk Handheld LCD Game, or LCD Game Pen, a Bop Bag, a 3D VR Game, Playing Cards, Stickers, Trading Cards, a Scooter/Skateboard, a Scooter, a Bicycle (with training wheels), a Pinball machine, a Board game, a BobbleHead, a set of Walkie-Talkies, a Water Cannon, a set of Footballs and baseballs, a Remote Control Truck, a Model Hulk Hummer (appropriate), a Model Dragster, a Model Funny Car, a Model Indy Car, a Model Sprint car, a Model Nascar and a Model Nascar Truck.

Concerned about your decor? Hulk it up with a Decorative Light String Set, a Comforter, Bedskirts and Sham set, a Bedroom Window Treatment (with Pillow), and (my favorite), a Hulk Lava Lamp.

How to get all this stuff? Throw yourself a Birthday Party, first - order a special Hulk Birthday Cake from Bakery Crafts, then decorate with the Hulk Birthday Party Set, including Thank You Note and the new "Pin the hat on the Hulk" game. Don't forget the Bubbles or the Hulk Pi´┐Żata.

Contemplate the oddball items, like a Hulk Antenna Topper, or a Hulk Wheeled Luggage Bag. You may need some cash to buy all this. Try the Iowa Lottery for a chance to win $2,000, or the Pennsylvania Lottery for up to $12,000.

Books, Video and Other Media

Books covering the movie include the Hulk Movie Paperback, Movie Storybook, Movie Coloring Book, Movie Sticker Book, Movie Book for ages 4-8, Movie Book for ages 9-12 (by "Bruce Banner"), Movie Audiobook, Movie eBook, Making the Hulk Book, New Hulk Encyclopedia, the Movie Souvenir Magazines, and the Movie Comic Book Adaptation (a comic book adaptation of a movie adaptation of a comic book).

Having satisfied your senses of sight, touch, taste and smell, don't leave out the sound - Danny Elfman's Hulk Soundtrack. The atmosphere while listening might be enhanced if you have some of these Movie Props as well.

For your screens, there's a new Hulk Television Premiere (1978) DVD, timed to coincide with the new movie. The Hulk Videogame and Hulk Videogame Strategy Guide. And be sure to use your Hulk Video Game Controller (XBox,PS2,GameCube)

Of course, the Hulk has been a shill for a long time. My personal favorites from Comic Book days gone by were the Hostess Snacks, like these Golden Oldies for Hostess Cupcakes, and Hostess Fruit Pies.


  • Official Movie Site
  • Marvel's Hulk site
  • (unofficial fan site)
  • (unofficial fan site)
  • (unofficial Fan Site)
  • X-Entertainment's Hulk Merch page
  • Froogle
  • Yahoo Shopping

All trademarked and copyrighted names above belong to their registered owners.
None of these products belongs to me. Yet. That Green Vanilla Pudding looks tempting.